Start with the project that's stuck
Before the day, you submit a short brief on what you're building, what's getting in the way, and what progress would look like in the next 30 days. No hypothetical exercises, we start with your real work.
A practical, small-group day for engineers, scientists, and builders who do excellent technical work and want it understood, backed, and adopted by the people who matter.


Most technical people are taught to build, prove, and refine. Very few are taught how to make that work land, how to move it from something impressive into something used, funded, and championed.
This workshop closes that gap in a single, intensive day. It is not about spin or self-promotion. It is about clarity: understanding what your work is, who it helps, and how to make that obvious to the people who decide what happens next.
A sharp, honest articulation of what the work is, who it helps, and why it matters now.
A narrative that keeps the technical substance intact while reaching non-specialists.
A map of the people, priorities, and conversations that stand between the work and action.
Concrete next actions, owners, and deadlines, so momentum continues after the day ends.
Guild members are exceptional at the work itself. The recurring frustration is not capability. It is being understood, backed, and acted upon. That gap shows up again and again:
Their research stalls because the right people never grasp its importance.
Their product is strong but its value is not obvious to buyers or leadership.
Their proposal is technically sound yet fails to win approval or funding.
Their platform solves a real problem but adoption is slow and uneven.
There are no generic case studies and no passive slides to sit through. Every participant brings one real piece of work and improves it, step by step, through the day.
Short teaching segments are followed immediately by working time, peer testing, and small-group coaching. By the end, the outputs connect into a single, complete plan for making that work land.
You do not leave with notes about what you should do. You leave with the thing itself, built and ready to use.
Pin down the problem you solve, who it affects, and the evidence that makes it undeniable.
Map the stakeholders, priorities, and objections between your work and the next real decision.
Structure a precise story that keeps the technical substance while reaching non-specialists.
Choose the conversations, artefacts, and channels that carry the message to the right people.
The value of the day comes from attention. Cohorts stay small so coaches can work closely with each participant, and so peers can give the kind of feedback that only comes from a room of serious, cross-disciplinary builders.
One clear path, worked end to end. Every point on the line is a milestone, a guided session with Guney, Jonathon, or a visiting expert who works alongside you until you reach the goal.
You've built or learned something that matters, but it's not moving. This is where the line begins.
Before the day, you submit a short brief on what you're building, what's getting in the way, and what progress would look like in the next 30 days. No hypothetical exercises, we start with your real work.
A focused, practical teaching segment gives you the approach and the moves you'll apply immediately, not theory you have to translate later.
You apply what you just learned directly to your own project, with a coach on hand the moment you get stuck.
You pressure-test your work with peers who understand it, catching gaps early while there's still time to act on them.
In a small group, Guney and Jonathon work through your specific blockers with you and help you decide what to cut and what to ship.
A final round of feedback tightens the work so every stage connects into one complete impact plan by the end of the day.
You leave with a complete impact plan, clear next steps, and an optional follow-up session through Innovators Guild for accountability and further collaboration.


Between milestones and after the day, your coaches stay available for your questions, so you're never left figuring out the next step on your own.
A single day, deliberately long enough for participants to do the work rather than simply hear about it. The programme can be adjusted to a half-day or weekend format on request.
Every participant receives a completed pack containing six finished assets, built from their own real project during the day.
What the work is, who it helps, and why it matters now.
The small number of facts, examples, demonstrations, or results that support the claim.
Who needs to understand, approve, support, adopt, or champion the work.
A structure for explaining the work in a meeting, document, presentation, or demo.
Where the message will go, in what sequence, and through which conversations or channels.
The next actions, dates, owners, and signs of progress.
Participants also leave with a recording or written summary of their own two-minute explanation, where practical, so they can review and improve it after the workshop.
The project does not need to be finished. In many cases, the workshop is most useful when the work is important but its next step is still uncertain.
Kept deliberately small so every participant gets meaningful coaching and attention.
A high coach-to-participant ratio means real feedback on real work, all day.
A room of serious builders from different fields who test your thinking from the outside.
The workshop is designed for Innovators Guild members and the wider community of exceptional engineers, scientists, and builders commercialising breakthrough technology.
Building industrial, deep-tech, and AI systems that need to be understood and adopted.
Translating breakthrough research into work that reaches industry, policy, and funders.
Explaining a founding idea clearly to customers, investors, and early hires.
Driving adoption of platforms, tools, and infrastructure across an organisation.
Each cohort is deliberately small. Reserve early. Seats are limited to keep the coach-to-participant ratio high.
28 November 2026
Saturday · London · 09:00–17:30
Need a private cohort for your team or department? Get in touch about a dedicated date.
Bring one real project. Leave with a complete plan to get it understood, backed, and adopted.